Asking Questions: A Practical Guide by Sudman

Asking Questions: A Practical Guide by Sudman

$7.00Price

Asking Questions: A Practical Guide to Questionnaire Design (Jossey Bass Social and Behavioral Science Series). Seymour Sudman; Norman M. Bradburn, Jossey-Bass, 1982.

 

Asking Questions takes the reader from start to finish in the questionnaire design process? detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research. An essential tool for market researchers advertisers, pollsters, and social scientists.

 

Book like new. Jacket is sunned at edge.

 

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