Asking Questions: A Practical Guide by Sudman
Asking Questions: A Practical Guide to Questionnaire Design (Jossey Bass Social and Behavioral Science Series). Seymour Sudman; Norman M. Bradburn, Jossey-Bass, 1982.
Asking Questions takes the reader from start to finish in the questionnaire design process? detailing each step, and illustrating methods with examples from actual surveys. With helpful checklists and a glossary of terms, this is a comprehensive resource for anyone involved in survey research. An essential tool for market researchers advertisers, pollsters, and social scientists.
Book like new. Jacket is sunned at edge.