Mail and Telephone Surveys by Don A. Dillman
Mail and Telephone Surveys: The Total Design Method. By Don A. Dillman, 1978.
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
Book like new in lightly worn jacket.