Tested RETAIL SELLING by Elmer Wheeler 1941 (w/Jacket!)
Tested Retail Selling. By Elmer Wheeler, Prentice-Hall, Inc., New York, 1941.
Book written for retail store executives and salespeople. It contains the results of Wheeler’s research on retailing and his experiences in testing his techniques in such stores as Macy’s, Bloomingdales,
Sears, Roebuck & Co., drug & grocery chain stores. Not only will you find in this book hundreds of examples of sentences that sell in retail stores, but you will be taught how to build “tested selling sentences” of your own.
Whether you are a sales clerk, merchandising manager, buyer, credit manager, or advertising manager in a retail store, you will find in this book many practical ideas that you can use profitably in your work.
Red cover with gilt title. Nice condition with light cover wear and clean pages. Jacket with a large inside chip at front flap, with tears and chips at the edge and mild foxing at the rear. Scarce with jacket!